What exactly is an influencer?
An influencer is an individual often held in high regard in their niche. They generate content regularly for a highly engaged audience that values their opinion. Their authority on a subject allows them to wield considerable influence over their loyal audience’s purchase decisions.
Influencer marketing is so big that there are dedicated agencies for this form of social marketing. It simply refers to employing influencers with your ideal audience, to achieve your business objectives. You may hire their niche content creation services to increase traffic or drive brand awareness.
Is influencer marketing effective?
Yes, it can be if you pick your influencers and plan your campaign right. Think of influencer marketing as a review or endorsement from a well-trusted friend whose opinion you really value. It makes you less averse to trying something new as it removes that element of fear.
When to use influencer marketing
You can incorporate influencer marketing into your marketing strategy at any time. It’s a great way to build trust in your niche, reach your target audience and form valuable partnerships through collaboration. If you’re a startup or small business, aim for ‘nano’ or ‘micro’ influencers to begin with.
What are micro and nano influencers?
When it comes to selecting influencers to work with, bigger isn’t necessarily better. Nano influencers typically have anywhere from 1000 - 10,000 followers. Micro-influencers are those with a following of 10,000 - 50,000.
Nano influencers are known to be extremely engaged with their audiences. They tend to be experts in a very specific niche. They can generate 7 times the engagement as other influencers with larger followings! So, when you match with a nano influencer and your audiences align; definitely go for it.
Apart from being an overall great social asset - nano influencers are often trustworthy, relevant, valuable and cost-effective. Always a bonus when your marketing budget is nano. Influencer marketing with a nano influencer also adds a new dimension to your brand’s image.
Where to find nano influencers
There are a host of social media services for small businesses. These include influencer marketing platforms and tools to help find nano influencers. Check some of them out here. You may even know a few nano influencers already if you have a little think.
Do you follow anyone on social whose content and audience could be the right fit for your business? A nano influencer from who social media ads for your business could appear natural, maybe?
When it comes to influencer outreach, think local and long-term. Be diverse and inclusive. You want to build a network of lasting relationships with influencers who will champion your brand!
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