Not everyone can be an extraordinary writer. The kind who paints pictures with words.
The good news is, writing for your business online, can be simple. All you need is to be clear, be understood, and be memorable so as to be effective. Leave those fancy words alone.
Connect with your readers with small words that evoke BIG emotion.
Tap into positive emotions that delight, empower and foster a communal feeling. Negative emotions such as worry that stem from making mistakes can be a powerful hook too. Give your content life using the following approaches.
Approach 1: Tell a story
We all love a good story. Stories about your brand, business, or customer can make you seem more likeable to readers.
Approach 2: Stress the urgency
We all love a good deal. Your readers and potential customers won’t want to miss out on a limited offer, discount, or rewards scheme. It makes for enticing content.
Approach 3: Treat them well
We all love to feel unique and important. Your readers are much the same. Find common ground with them - either a cause or purpose you both feel strongly about. Highlight the testimonials of customers they can identify with immediately, to form a deeper connection.
Approach 4: Engage in conversation
We all love a good conversation. This holds true for your readers too. Ask them questions directly. You could offer up your own answers eventually or see what comes up naturally.
People like the opportunity to ponder every once in a while. Surprise/ did you know type facts and popular myth busters are often winners. The more unbelievable, the more compelling.
Find out what your readers’ goals are through research, interviews, and social polls. Communicate clearly how you can help achieve them.
Approach 5: Keep it light
We all love a laugh. Humour can be a powerful way to connect with readers. Use it wisely. Be sensitive when trying to be funny with words. Humour isn’t necessarily appropriate for all businesses and situations.
Approach 6: Harness the power of pop culture
We all love to be entertained. Pop culture references can make your brand or business way more interesting and relatable. Beware of copyright infringement though.
Lastly, other ways to give your content life -
Use percentages and numbers in the right context (like those did you knows referenced earlier)
Assign names to the who and descriptions to what you’re writing about
Employ analogies only when and where relevant
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