Why hire a digital marketer? As your business grows, you may find it hard to keep up with all aspects including its marketing. Whether you’re ready to hire a freelancer or an agency, here are some important skills and qualities to look for in your best match.
1. Active Listening
Your digital marketer needs to be someone who listens to you actively, understands your challenges, and addresses them directly at all times. Don’t get taken in by fast-talking, smooth talkers who care more about the razzle-dazzle of presentation. Make sure they understand exactly what your needs are and what you want from their services.
2. Quiet Confidence and Honesty
Most good marketers will come prepared for a meeting and presentation every time. They speak in an engaging, confident manner, and may use prompts from notes to steer the conversation.
If you throw them a curveball, they won’t tiptoe around it. If they don’t have an answer to a question at the time, they will be honest and upfront about it. Very often they’ll get back to you with an answer a little later.
Confident marketers are open about gaps in their skills and knowledge. They won’t pretend to have all the answers or paper over holes in marketing plans. They will take the time to think it through, research, and ultimately point you in the right direction.
3. Brevity
The right marketer understands the value of your time as a busy entrepreneur. Communication will be to the point and brief. Deliverables will be clear, concise, and easy to understand.
They make sincere efforts to simplify difficult marketing concepts pertaining to your business and campaign. They use analogies and metaphors that are relatable and aid in your understanding.
A good marketer is clear on how their plans for you tie into your overall business objectives.
They will be straight about whether the budget for a project needs to be revised or if better creatives and content are required etc.
4. Meticulous Spelling and Grammar
Your marketer is only human so the occasional slip-up may occur. However, always ask about their editing and proofing process to ensure quality. For example, social ads with an embarrassing typo could cost you both in $$ and reputation.
5. Humility and Learning
A solid marketer will stay professional and keep their emotions in check even when you push back. They give you the facts straight if they don’t quite agree with you too. They will offer to dive deeper to guide you to the root cause or the right answers.
Most importantly, they will always ask for feedback on the work delivered and the ways they can improve. Your ideal match will always be learning.
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